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Plus, Lamborghini sold more than 10,000 cars in a single year for the first time ever.
Volvo recently uncovered sketches of a square-shaped SUV dating back to the 1970s, while Lamborghini experienced a remarkable year in 2023.
Welcome to AM Drive, Motor1’s daily news roundup to keep you informed before hitting the road.
Volvo Reveals Forgotten SUV Project From the 1970s
During the early 1970s, Volvo gained increased autonomy as it underwent restructuring, becoming the subsidiary known as the Volvo Car Corporation. Despite challenges such as the oil crisis, the Swedish automaker thrived in that decade, achieving record-breaking sales and production figures. Numerous new models were introduced throughout the era, and by 1979, Volvo was successfully selling over 310,000 units annually.
One particular model that never made it to the production stage was the envisioned boxy SUV. Now, fifty years after being set aside, Volvo’s Heritage division has uncovered design sketches for an off-road vehicle primarily intended for Africa. Interestingly, it wasn’t until 2002 that the company launched its own sport utility vehicle. However, it appears that the concept of an all-terrain vehicle, distinct from the conventional lineup of sedans and wagons, originated in the 1970s.
The XC90, in no way, was considered a spiritual successor, as the concept behind this unnamed vehicle was to create a more basic vehicle at a reduced cost. Discovered in the 1970s, the three-door vehicle with its spare tire located at the rear embodied the epitome of Volvo’s boxy design. It featured square wheel arches and concise overhangs, a design crafted by design manager Gunnar Falck at the request of CEO Pehr Gyllenhammar to sketch a vehicle catering to developing countries.
Lamborghini Sold 10,112 Cars In 2023, An All-Time High
Lamborghini achieved a remarkable milestone in 2023 by setting a sales record, surpassing 10,000 units for the first time in its history. The number of deliveries experienced a 10 percent increase, reaching 10,112 vehicles, with the Urus playing a pivotal role in driving the high demand. A substantial 6,087 SUVs were sold over the past 12 months, while 3,962 individuals acquired a Huracan, and 63 took possession of a V12 supercar.
The primary market was the United States, where more than 3,000 units were delivered, followed by Germany with 961 and China with 845. The subsequent positions were secured by the United Kingdom (801), Japan (660), the Middle East (496), South Korea (434), Italy (409), Canada (357), Australia (263), France & Monaco (255), Switzerland (211), Taiwan (131), and India (103).
Lamborghini anticipates a significant year in 2024 as it introduces a new model to replace the Huracan. The forthcoming “baby Lambo” is expected to transition from a naturally aspirated V10 to a downsized turbocharged engine within a plug-in hybrid powertrain. Additionally, the Urus is set to receive a PHEV variant this year, marking the end of the pure ICE model.
The introduction of the Revuelto, which will replace the Aventador, is poised to attract more affluent buyers to Lamborghini’s extensive network of 184 dealerships spanning 54 countries. However, potential new customers should be prepared for an extended wait, as the Italian exotic brand reveals a backlog of orders for the electrified V12 flagship that will keep them occupied until late 2026.
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