Adani Group Expands Media Empire: Acquires Majority Stake in IANS

Strengthening Ties in the Media Sector

In a strategic move, Adani group-owned AMG Media Networks Ltd has acquired a substantial 50.5 percent stake in Indo-Asian News Service (IANS) for ₹5.1 lakh, signaling a notable consolidation in the media sector.

Operational Control and Shareholders’ Agreement

AMG Media Networks Ltd, a subsidiary of Adani Enterprises, has secured operational control over IANS. The companies have inked a shareholders’ agreement, giving AMNL the authority to appoint all directors at IANS, solidifying the integration of the two entities.

Continued Expansion: A Year After NDTV Takeover

This development comes on the heels of the Adani group’s acquisition of NDTV, marking another significant step in the conglomerate’s media expansion strategy. The move aligns with the group’s vision for a robust media presence.

Media Landscape Shifts: Impact on NDTV

In the past year, NDTV, now under Adani’s wing, has experienced shifts in digital viewership, with a decline of over 54 percent, according to reports. The reshuffling of management, new anchors, and adjustments in content strategy have contributed to this trend.

Adani’s Diverse Media Portfolio

Adani’s footprint in the media sector now extends across three major properties – NDTV network, Quintillion Business, and the recently acquired Indo-Asian News Service. This diverse portfolio positions Adani as a key player in India’s dynamic media landscape.

Financial Snapshot of IANS

Established in 1986 to serve the Indian diaspora in North America, IANS has evolved into a comprehensive wire agency with a reported turnover of ₹12 crore in FY23. The acquisition solidifies Adani’s commitment to expanding its influence in media, with IANS joining the ranks of their media assets.

A Strategic Move in Media Expansion

Adani’s acquisition of a majority stake in IANS marks a strategic move to diversify and strengthen its presence in the media sector. With operational control and a solid shareholders’ agreement in place, Adani is poised for continued growth and influence in India’s evolving media landscape.